Last edited by Vudonris
Friday, May 1, 2020 | History

3 edition of Economics of advertising. found in the catalog.

Economics of advertising.

Brian Chiplin

Economics of advertising.

  • 390 Want to read
  • 25 Currently reading

Published by Holt, Rinehart and Winston with the Advertising Association in London .
Written in English

    Subjects:
  • Advertising -- Economic aspects.

  • Edition Notes

    ContributionsSturgess, Brian., Dunning, John H. 1927-, Advertising Association.
    Classifications
    LC ClassificationsHF5827
    The Physical Object
    Paginationxii,145p. :
    Number of Pages145
    ID Numbers
    Open LibraryOL20942974M
    ISBN 100039103153

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    The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.


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Economics of advertising. by Brian Chiplin Download PDF EPUB FB2

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Economics of advertising. London ; New York: Holt, Rinehart and Winston with the Advertising Association, © (OCoLC) Document Type: Book: All Authors / Contributors: Brian Chiplin; Brian T Sturgess; John H Dunning. Additional Physical Format: Online version: Reekie, W.

Duncan. Economics of advertising. London: Macmillan, (OCoLC) Document Type: Book. Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism.

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